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Pet food is hot, and seafood is riding the "pet economy" express train

According to SeafoodSource on May 10, with the acceleration of urbanization and changes in lifestyles, the number of pet owners in China has increased significantly, and the demand for cat food and dog food has also surged, becoming the main force driving the growth of seafood sales.


Major pet food brands have seized this market opportunity to expand their brand influence through large-scale marketing activities. The Chinese subsidiary of Germany's Hunter Group has set up a striking billboard on Beijing Metro Line 15 to vigorously promote salmon as a nutritious pet food.


At the same time, the US Mars Group has also launched a promotional campaign in Beijing Jingkelong Supermarket Chain to promote its Whiskas brand of salmon-flavored cat snacks. These products include cat biscuits priced at 8.16 yuan per 66 grams, and cat canned food priced at 13.12 yuan for 400 grams.


A cat owner said in an interview that she was attracted by the in-store advertisements that emphasized the benefits of salmon products for cats' dental health. This feedback reflects consumers' attention and recognition of the health benefits of pet food.


Market research firm Mordor Intelligence predicts that China's pet food market is expected to grow at an average annual rate of 10.2% between 2024 and 2029, and the market size is expected to reach 11.4 billion yuan. This trend is undoubtedly a huge business opportunity for seafood suppliers, especially suppliers of high-quality seafood such as salmon.


The prosperity of China's pet food industry has not only driven the growth of seafood sales, but also brought good news to major krill fishing companies such as Aker BioMarine. These companies provide krill as an ingredient in pet food and animal feed, benefiting from the continued growth of the pet food market.

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